Our Story

Rubyy & Co started as a small dream to make Pakistani products more accessible. As someone who has always loved to wear my heritage loud and proud, whether it's wearing jhumkas with my western outfit or a handbag with traditional embroidery with a maxi dress for a night out. I think cultures deserve to be celebrated and interpreted in our own way to feel close to home. As an overseas Pakistani, I didn't wait for representation but chose to represent myself through accessories and fashion. However, Pakistani products aren't accessible in the US as much as I wish for. This is where Rubyy & Co comes in. 

One thing we can always stand behind is affordability. Our mission isn't to just make Pakistani products accessible but also affordable. Our culture shouldn't be a luxury that is hard to grasp, but something any person can buy and appreciate. Whether you're buying for a wedding event or just to wear it daily, it should always be affordable without compromising the authenticity.